The Gerety Awards has announced an extension of its deadline until April 15th and a new category for B2B.
The new category will celebrate the best in creativity for advertising of products and services between two businesses. In announcing the B2B Cut executive jury member, Katharina Maun, Founder & CCO, DODO, Austria explained: “B2B marketing being treated as the unloved stepchild of creative advertising, is a thing of the past.
Realizing that we live in a globalized world where businesses need to build relationships with partners around the world, opens up a huge field of creative opportunities.
Especially when addressing really niche target groups, creatives are challenged to find new ways of communicating. And the cliche that B2B advertising is unemotional and boring is passé: businesses are people. They read your stuff. So be nice, surprising and creative.”
TV/Cinema, Print, Alternative, Online Films, Digital, Radio, Product & Packaging Design, Mobile and Integrated campaigns can be entered into any of the Cuts including this new B2B Cut. Judging is based on the entries received in each Cut, regardless of medium, except for the Craft Cut which is judged by craft type.
The executive juries include some of the advertising industries most awarded and recognisable names:
Merlee Jayme Chief Creative Officer dentsu International APAC Philippines
Shiho Fukuhara Artist, Technology Integration Lead Google Japan
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