B2B Cut Announces Deadline Extension For Gerety 2022

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B2B Cut Announced And Deadline Extension For Gerety 2022
B2B Cut Announced And Deadline Extension For Gerety 2022

The Gerety Awards has announced an extension of its deadline until April 15th and a new category for B2B.

The new category will celebrate the best in creativity for advertising of products and services between two businesses. In announcing the B2B Cut executive jury member, Katharina Maun, Founder & CCO, DODO, Austria explained:  “B2B marketing being treated as the unloved stepchild of creative advertising, is a thing of the past.

Realizing that we live in a globalized world where businesses need to build relationships with partners around the world, opens up a huge field of creative opportunities.

Especially when addressing really niche target groups, creatives are challenged to find new ways of communicating. And the cliche that B2B advertising is unemotional and boring is passé: businesses are people. They read your stuff. So be nice, surprising and creative.”

TV/Cinema, Print, Alternative, Online Films, Digital, Radio, Product & Packaging Design, Mobile and Integrated campaigns can be entered into any of the Cuts including this new B2B Cut. Judging is based on the entries received in each Cut, regardless of medium, except for the Craft Cut which is judged by craft type.

The executive juries include some of the advertising industries most awarded and recognisable names:

B2B Cut Announces Deadline Extension For Gerety 2022 - Brand Spur

Merlee Jayme
Chief Creative Officer
dentsu International APAC
Philippines

B2B Cut Announces Deadline Extension For Gerety 2022 - Brand Spur

Shiho Fukuhara
Artist, Technology Integration Lead
Google
Japan

B2B Cut Announces Deadline Extension For Gerety 2022 - Brand Spur

Sue Higgs
Executive Creative Director
dentsuMB
UK

B2B Cut Announces Deadline Extension For Gerety 2022 - Brand Spur

Kelly Fredrickson
President
MullenLowen
USA

B2B Cut Announces Deadline Extension For Gerety 2022 - Brand Spur

Jessica Apellániz
Chief Creative Officer
Ogilvy Mexico & LATAM
Mexico

B2B Cut Announces Deadline Extension For Gerety 2022 - Brand Spur
Mariana Sá
Chief Creative Officer
WMcCann
Brazil