Maximize Lift bidding, a once-popular targeting tool on YouTube, is reportedly being phased out.
The tool was used by advertising to reach out to audiences who were unfamiliar with their brand.
According to Search Engine Land, Maximize Lift used information provided by advertisers about their brands and products to generate content for Brand Lift surveys. Maximize Lift then used the survey responses to zero in on the consumers who might be the best fit for your products. Unlike other bidding types, Maximize Lift would optimize towards lift rather than views.
According to Adweek, ads that use the tool will be supported until March 31, 2022.