Digital Business Lab: Over 50% of people would use VPNs for social media like Instagram if banned in Hong Kong

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Media Outreach
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HONG KONG SAR – Media OutReach – 11 May 2022 – Digital Business Lab and Standard Insights conducted a survey campaign in Hong Kong to understand the active population’s perception, preferences, and opinions on potential restrictions of social media & communication platforms in the future. Hong Kong’s media landscape has witnessed a seismic shift in the last few years. From films being deemed a threat to national security law and therefore banned, to public broadcasters such as RTHK’s social media pages being paused, to social media platforms like TikTok being removed from app stores. There are 6.44 million active social media users in Hong Kong, equivalent to 85.6% of the total population, making social media one of the most influential media types in the city. During the research, 502 respondents, aged between 18 and 40 years old, were interviewed on their anticipated behaviours if international social networks were to exit the market.

The majority of people fear change in social media regulation.

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