Matching CSS’s large jewelry offerings with the right customers & providing a seamless shopping experience
TAIPEI, TAIWAN – Media OutReach – 27 May 2022 – Appier is proud to share the Chow Sang Sang Xmas campaign results in collaboration with Mindshare Hong Kong. This case was named the Silver Winner in the Best Use of Smart Data Analytics category at The Loyalty & Engagement Awards 2021 presented by Asia’s leading advertising, marketing and news media “Marketing Interactive“. The awards seek to recognize the most creative, innovative and deserving consumer-centric programs and schemes across North Asia. Based on the joint efforts of Appier and Mindshare, Chow Sang Sang Jewelry won this award recognition for the first time, and successfully boosted its online sales through a “virtual AI salesperson”, providing customers with a seamless shopping experience.