Mead Johnson Nutrition Hong Kong Glean Wide Industry Recognition of Its Initiatives Built on The Brand’s Understanding of Hong Kong Parents


Nabbed Four Accolades at the Marketing Magazine’s Loyalty and Engagement Awards 2022

HONG KONG SAR – Media OutReach – 30 May 2022 – Mead Johnson Nutrition Hong Kong (MJNHK) earned strong industry recognition for its consumer engagement programs at Marketing Magazine’s Loyalty and Engagement Awards 2022. In total MJNHK took home three gold in Best CRM strategy, Best Loyalty Programme (Food and Beverage), Best Engagement Campaign – Specific Audience and one silver awards in Best Eco-Loyalty Campaigns to recognize the brand’s engagement programs, the Club MOMs and We CAN Protect the Future.

Understanding mothers’ solid needs and desires to be associated with communities on social media, MJNHK took the lead in launching the Club MOMs program. This allowed us to build a relevant and close-knit community for local mothers on their pregnancy-to-motherhood journey, a time filled with excitement and happiness, which can also bring about apprehension and uncertainty.

Armed with in-depth understanding of parents’ concerns throughout the pregnancy journey and newborn period, MJNHK utilized its network of healthcare professionals to amass and share timely and useful information to this newly created mother’s community , ranging from pre-natal care and nutrition tips in the early stages of pregnancy to self-care and fitness advice for post-natal care, including customized activities to address mother’s needs, such as yoga classes to members who gave birth within 3 to 6 months – the ideal time for new mothers to start exercising.

The personalized nature of the information made brand communications significantly more effective and engaging, demonstrated the brand’s professional insights and cares to the community, resulting in a 92% retention rate and a more substantial loyal customer base.

We CAN Protect the Future: Tapping into daily consumer routines to build a cleaner and more sustainable world for the future generations