Moroccan Chari Acquires Ivorian B2B E-commerce Startup Diago


Chari, a Moroccan B2B e-commerce and fintech startup, today announced that it has acquired a 100% stake in Diago, an Ivorian app that connects neighborhood shops to FMCG producers and importers.

The all-stock transaction was facilitated by AF Legal and RBB International firms, representing Chari, and Houda Law Firm, representing the Ivorian upstart.

This acquisition is coming only 3 months after Chari acquired Axa Credit, the credit arm of Axa Assurance Maroc, for $22 million.

With Karny, a bookkeeping app it acquired last year in August, Chari has now made and announced 3 successful acquisitions in 10 months.