BMW Taiwan ramped up social media engagement with Appier and Bremen Digital Creative

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BotBonnie takes lead to support Meta’s Recurring Notifications feature, helping brands better engage with Facebook community

TAIPEI, TAIWAN – Media OutReach – 14 June 2022 – Appier, together with BMW Taiwan (Pan German Motors) and Bremen Digital Creative, today announced the joint efforts of raising BMW’s brand awareness and further foster its customer loyalty following the 2022 Lunar New Year (CNY) campaign. By implementing Appier’s BotBonnie conversational marketing solution, BMW Taiwan was able to better utilize Meta’s Recurring Notifications feature and successfully connect with its community on Facebook to achieve 4 times more engagements than it did in previous years with a 78% opt-in rate and 99% read rate.

www.bmw.com.tw for more information.

About Bremen Digital Creative
Bremen Digital Creative is a creative agency with more than 100 Taiwan/International Creative Awards for the past 16 years. We help brands become closer to consumers with social as the core and improve marketing effectiveness through Martech. For fully connected brands, we believe the opportunity for business growth comes from Data-Driven Solution in terms of Social, Creative, Technology and Media. Visit for more information.

About Appier
Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and the U.S., and is listed on the Tokyo Stock Exchange. Visit for more company information.


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