tmtplaza Unveils Biggest Beauty Hub in Northwest New Territories: BEAUTY WORLD 40+ Trending International Beauty Brands Featured

HK’s First Mall to Create Green NFT Beauty Community with Membership Edge
1,000 Custom NFT Avatars Made with Local Green NFT Platform Articoin
$20M Enhancement & Promotion Projects to Drive 30% Beauty Business Growth

HONG KONG SAR – Media OutReach – 16 June 2022 – Following the rise of Metaverse, the non-fungible token (NFT) has taken the world by storm as a powerful catalyst for digital transformation in finance. The virtual investment tool also opens up new opportunities for business growth and marketing endeavours. Riding this new tide of business innovation, tmtplaza of Sino Group has incorporated NFT into its latest enhancement effort. The “Beauty Me NFT Community” is part of tmtplaza’s development strategy, launched in parallel with the new BEAUTY WORLD, the biggest beauty hub in Northwest New Territories, following a major facelift that brings together over 40 trending and international beauty brands and a multimedia campaign, making tmtplaza the first shopping mall in Hong Kong to offer an NFT-enabled membership programme. Members of this trailblazing community are in for the first-of-its-kind experience to personalise their NFT Avatars, with exclusive beauty experiences and offers to top off the membership privileges sustainably.