Social-Driven Campaign Rejuvenated Youth Market With Double-Digit Growth In E-Commerce
HONG KONG SAR – Media OutReach – 14 July 2022 – Reckitt’s brand Durex is proud to be honoured ‘Best Idea – Customer Acquisition – Bronze Award’ for its success brought by the ‘Durex Ocamp’ online campaign in the ‘MARKies Awards 2022’ organised by Marketing Magazine, an authoritative marketing magazine across Asia. The award recognised Durex’s outstanding performance in applying the best creative ideas into an integrated campaign to expand consumer base amongst the younger generation with double-digit business growth in e-commerce.
* Reckitt is the trading name of the Reckitt Benckiser group of companies
About Durex
Since its establishment in 1929, Durex has over 90 years of experience in the sexual health industry, perfecting quality and innovation in a product range that includes condoms, lubricants, sex toys and games.
Durex is the first condom brand to adopt the global ‘quality seal’ as standard. All condom types exceed worldwide quality standards with dermatologically and electronically tested.
As an industry-leading brand, apart from innovating and improving products, Durex also conducts international research and makes donations in various areas such as sexual behaviour and AIDS. With its advanced and innovative R&D and outstanding reputation, Durex has now become the World’s No. 1 well-known condom brand with a sales network all over the world.
For more information, please visit: www.durex-shopline.com
About Marketing Magazine and MARKies Awards:
Marketing Magazine is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. It has produced many flagship events across Asia. Its high profile and prestigious awards are celebrated by both brands and agencies across Asia.
Organised by Marketing Magazine, the MARKies Awards recognise the most innovative, creative and effective campaigns or projects spanning Hong Kong’s entire marketing services industry, focusing on the use of creative ideas or the innovative use of media. Award winners are selected by industry leaders and veteran marketers. Leaders from different industries were invited to compete in a total of 36 categories this year.
For more information, please visit: awards.marketing-interactive.com/markies-hk/
