BetMGM Announces Partnership With IGT And Sony Pictures Television

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BetMGM Announces Partnership with IGT and Sony Pictures Television
BetMGM Announces Partnership with IGT and Sony Pictures Television. Photo by Cytonn Photography on Unsplash

BetMGM recently announced its collaboration with International Gaming Technology (IGT) and Sony Pictures Television to launch the Wheel of Fortune online casino. Once launched, the casino will be North America’s first-ever fully brand-themed online casino.

The Wheel of Fortune game show has inspired over 250 slot games in the last 25 years, and the BetMGM partnership is expected to launch the latest extension of the iconic gameshow’s brand.

Matt Prevost, Chief Revenue Officer at BetMGM, stated that the company understands the impact Wheel of Fortune has on the millions who watch it every night. Prevost added that the mobile gaming operator was honored to work with IGT and Sony Pictures Television to make the online casino a reality.

A commitment to responsibility

BetMGM leaders also pointed out during the press release that they are focused on responsible gaming education.

They have continued educating people through GameSense, a program licensed by the British Columbia Lottery Corporation for use by MGM Resorts, a BetMGM parent company. GameSense allows BetMGM players to access responsible gaming tips and tools.

Suzanne Prete, game show Executive Vice President at Sony Pictures Television (SPT), expressed the firm’s delight in partnering with BetMGM to launch the digital casino and offer players a different approach to online casino games that should result in an enhanced gaming experience. Sony Pictures Television produces the Wheel of Fortune game show and is invested in growing the brand.

According to Enrico Drago, IGT’s CEO in Digital & Betting, the company was also excited to collaborate with Sony Pictures Television and BetMGM to evolve the Wheel of Fortune slot game brand. The CEO believes that the brand-led digital casino, driven by the promotional capabilities and compelling platform used by BetMGM, will entertain both new and long-time slot players.

Enrico Drago added that IGT continues to seek ways to leverage home-grown and third-party brands with its operating partners.

What to expect from the Wheel of Fortune casino launch

The partnering companies are yet to announce release dates but are confident the online casino will debut before the end of 2022. The companies reported that Wheel of Fortune Casino would consist of IGT’s game show-themed slot titles, among other premium game titles.

The casino will be available in New Jersey but might also reach Ontario. The speculation has risen since BetMGM recently got approval to operate in Ontario‘s private betting brands’ iGaming market, but the expansion hasn’t been confirmed.

About BetMGM, SPT, and IGT

Learn more about the companies working towards providing a refreshing online gaming and wagering experience.

BetMGM

BetMGM is a leading gaming and sports betting company known for pioneering growth in the online gaming sector. The firm was established in 2018 because of the partnership between Entain PLC and MGM Resorts International.

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It continues to benefit from the influence and resources of MGM since it has access to the firm’s US online and land-based sports betting and online gaming businesses.

BetMGM also benefits from its ties to Entain, which is a part of the FTSE 100 Index and is traded on the London Stock Exchange. It is the owner of businesses including Sportingbet, PartyPoker, Coral, Ladbrokes, and Bwin.

BetMGM uses Entain’s technology to provide online gaming and sports betting services.

Sony Pictures Television

Sony Pictures Television (SPT) is a leader in the television industry for content production and distribution. Apart from managing an extensive library of award-winning television shows and feature films, SPT is also involved in the global content business.

The company operates a portfolio of joint-venture and wholly-owned production companies as well as digital and linear channels worldwide.

International Gaming Technology (IGT)

IGT is a gaming world leader that continues to deliver entertaining gaming experiences to players through innovative solutions. By leveraging player insights, technology, operational expertise, and innovation, IGT delivers unprecedented gaming experiences that aim to drive growth and engage players.

The firm has established itself in over 100 countries worldwide, including the US, through partnerships and relationships with regulators.

Why should online casino players be interested in the Wheel of Fortune Casino?

There are several reasons why you could be interested in the Wheel of Fortune Casino, including:

  • The Wheel of Fortune Casino will be the first-ever brand-led online casino in North America. Since it’s brand-led, the game theme will incorporate the iconic gameshow’s features. The approach will provide a new and exciting approach to the wagering and gaming experience for new and existing players.
  • It’s safe to assume that there will also be welcome bonuses, deposit-matched bonuses, and many more promos to win over new players in the competitive gambling environment.
  • Once released, the casino will be fully regulated by the New Jersey Division of Gaming Enforcement. Such regulation guarantees a stress-free and legal betting experience as a New Jersey resident. Unfortunately, the rules will limit the slot game’s reach at first before the partners acquire licensing from other US states.
  • A large variety of Wheel of Fortune-themed games will be available.

 

Key Takeaways

The partnership is set to open the North American gaming industry to fully brand-led online casinos. Once Wheel of Fortune Casino debuts, the digital casino will be the latest extension of the Wheel of Fortune game show brand.

BetMGM and its industry-leading partners haven’t provided release dates but have stated that the online casino will be available before the end of 2022.