Emirates Invests More Than $2 Billion To Improve The On-Board Customer Experience

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Emirates Invests More Than $2 Billion To Improve The On-Board Customer Experience
Emirates Invests More Than $2 Billion To Improve The On-Board Customer Experience

Emirates is investing more than $2 billion to improve its in-flight customer experience, including a massive program to retrofit over 120 aircraft with the latest interiors, as well as a slew of other service enhancements across all cabins beginning in 2022. Emirates continues to deliver on its brand promise of ‘Fly Better.’

“While others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver ever better experiences to our customers,” said Sir Tim Clark, President of Emirates Airline. Throughout the pandemic, we have continued to launch new services and initiatives to ensure our customers travel with confidence and ease, including digital initiatives to improve on-the-ground customer experiences. Now, we’re launching a series of intensive programs to help Emirates.

Emirates’ most recent initiatives include elevated meal options, a brand new vegan menu, a ‘cinema in the sky’ experience, cabin interior upgrades, sustainable options, and a generous approach to the small details that make travel memorable.

Beginning in August, Emirates passengers can expect an award-winning team of chefs, a world-class catering team, and a diverse range of suppliers to design and deliver the best fine dining experience in the sky.

Emirates’ new vegan menu has also been carefully curated to cater to the growing number of customers who are interested in living a more mindful lifestyle. Vegans and anyone looking for a delicious and healthy plant-based meal will enjoy handcrafted gourmet dishes like pan-roasted king oyster mushrooms, flavorful jackfruit biryani, and sliced kohlrabi garnished with sesame seeds.

The Champagne and Caviar Experience is being upgraded as well. Emirates’ First Class experience, which has always been a model of service excellence, has been elevated in 2022. Customers can now enjoy unlimited portions of Persian caviar as part of the ‘dine on demand’ service, paired with an exquisite pairing of Dom Perignon vintage champagne. Emirates is the only airline with an exclusive agreement to carry the luxury brand.

Cinema in the Sky is set to reach new heights. First Class passengers can create a memorable movie moment on board by ordering cinema snacks while watching one of Emirates’ 5,000 channels on the ice inflight entertainment system. Before their flight, all passengers can create their own ice experience by browsing and pre-selecting movies or TV shows.

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Customers flying from Dubai can start munching on fresh greens harvested from Bustanica, the world’s largest vertical farm and a newly opened US$40 million joint venture investment through Emirates Flight Catering. Emirates continues to invest in sustainable operations and supply chains, seeking out local food suppliers and farms whenever possible in order to serve the freshest produce on board.

Furthermore, Emirates has collaborated with Ecole hôtelière de Lausanne, one of the world’s leading hospitality management schools, to develop the Emirates Hospitality strategy and encourage inspiring customer experiences. Emirates Cabin Crew has already begun intensive training programs aimed at delivering the four service pillars of Excellence, Attentiveness, Innovation, and Passion.

Customers flying from Dubai can begin eating fresh greens harvested from Bustanica, the world’s largest vertical farm and a recently opened US$40 million joint venture investment through Emirates Flight Catering. Emirates continues to invest in environmentally friendly operations and supply chains, seeking out local food suppliers and farms whenever possible in order to serve the freshest produce on board.

In addition, Emirates has worked with Ecole hôtelière de Lausanne, one of the world’s leading hospitality management schools, to develop the Emirates Hospitality strategy and encourage inspiring customer experiences. Emirates Cabin Crew has already begun intensive training programs to ensure the four service pillars of Excellence, Attentiveness, Innovation, and Passion are met.