Public Relations: The Ideal Profession

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Public Relations: The Ideal Profession
Public Relations: The Ideal Profession

I recently had the opportunity to be a part of St Teresa’s High School’s first career day, which gave me the opportunity to pause and reflect on the career I love so much before standing in front of a group of impressionable young women looking to experts in their fields for inspiration.

Apart from presenting to prospective and existing clients, I don’t have much opportunity to speak to large groups of people – and I initially found a group of teenagers with their own attitudes and opinions to be quite intimidating.

The room was packed, and seeing all their eager faces inspired me to put my nerves aside so I could share my passion for my profession and inspire them.

Here are some of the key points I discussed.

What motivates us to do what we do

 

While we’re on the subject of reasons… It’s a key differentiator of my public relations approach, as well as Tribeca’s, that no project or plan gets off the ground unless it has a clear business objective.

 

Everything sounds so serious – but it’s critical. You won’t be able to plan or measure your success unless you understand what you’re trying to accomplish for your client and their brand.

 

Public relations isn’t just about parties and events.

 

In movies and TV shows, public relations is portrayed as more than posh parties and exotic trips. True, we do get to organize and plan.

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It’s also true that we’re frequently behind the scenes at these events, ensuring that everything runs smoothly, that every VIP’s every whim is met, and that the event accomplishes what it was intended to accomplish and isn’t in the news for the wrong reasons.

So, what exactly do we do all day?

 

In the wonderful world of public relations, no two days are alike. One of the things that motivates me to come to work every day is the opportunity to be a part of important stories, and through public relations, I’ve been able to assist local and international brands in telling their stories to the audiences they want to reach.

It’s also true that we’re frequently behind the scenes at these events, ensuring that everything runs smoothly, that every VIP’s every whim is met, and that the event accomplishes what it was intended to accomplish and isn’t in the news for the wrong reasons.

So, what exactly do we do all day?

 

In the wonderful world of public relations, no two days are alike. One of the things that motivates me to come to work every day is the opportunity to be a part of important stories, and through public relations, I’ve been able to assist local and international brands in telling their stories to the audiences they want to reach.