The successful implementation focused on 3 strategic pillars – Increase conversion by coupon delivery; solidify customer loyalty via personalized experiences; and explore business opportunities through an intuitive sneaker trading platform
TAIPEI, TAIWAN – Media OutReach – 30 August 2022 – Appier today announced the successful campaign results of its partnership with AREA 02, the leading sneaker trading platform in Taiwan, to strengthen the brand’s digital strategy. AREA 02 enabled personalized experiences for its users through multiple online channels with the one-stop customer management platform AIQUA. Leveraging Appier AI Personalized Marketing Cloud, AREA 02 can now tailor customer journeys based on their behaviors and preferences; while at the same time increasing the total number of customer repeat visits and repeat purchases, achieving positive business results and a positive sales cycle.
About Appier
Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and US, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information and visit ir.appier.com/en/ for more IR information.
