The Marketing Practice announces APAC expansion plans with acquisition of Rombii; First APAC Acquisition, Fifth Acquisition in 18 Months

SINGAPORE – Media OutReach – 8 September 2022 – The Marketing Practice has acquired APAC-based ABM, demand and media specialists Rombii. It’s the company’s first acquisition in the region and its fifth in the last 18 months, making it the largest B2B tech marketing specialist in the world.

About Rombii
Rombii is Asia Pacific’s first choice for B2B digital media and marketing services for engaging technology buyers and IT business decision makers.

Its team has an expert understanding of business technology audiences and how to use today’s digital tools and engagement tactics to reach them in the region. Rombii has created powerful solutions for marketers in the IT Industry that allow it to identify and activate customers and directly influence sales pipeline. Rombii has three core pillars of expertise including digital advertising, demand generation and social outreach, that come together to form its unique Account Based Marketing approach.

About Horizon Capital
Horizon Capital is a private equity investor specialising in technology and business services. The firm was established by senior investment professionals who identified a significant market opportunity to invest in businesses in these sectors valued up to £50m.

The partnership prides itself on its approach to helping business owners and managers realise their ambitions. Buy and build is at the heart of every Horizon Capital investment and the firm is a market leader in supporting companies pursuing this strategy.

Horizon Capital has a proven track record in generating premium returns on investments. The unprecedented growth it delivers in its portfolio companies has been underpinned by deep and long-term investor relationships that span across two decades.

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