Hong Kong’s first survey on children’s sense of touch: Close to 70% of parents concerned about children’s stunted growth from deprivation of physical touch


Reckitt Benckiser and its brand Dettol promote Global Handwashing Day and support over 10,000 families in need to ‘Seize the Childhood and Keep On to Protect Our Future’

HONG KONG SAR – Media OutReach – 14 October 2022 – The sense of touch is the primary way young children bond with their parents and peers. It is also through physical touch that they learn and explore the world around them. From the first of its kind ‘Hong Kong Children’s Touch Survey’[1] conducted by Reckitt and its brand Dettol, it revealed that the deprivation of touch during the pandemic has led to varying degrees of impact on the early development of young children in Hong Kong. In response to the Global Handwashing Day on 15 October[2], Dettol actively promotes the importance of maintaining personal hygiene amongst parents and their children. Working with its network of Hong Kong charity partners[3], Reckitt is donating Dettol products to over 10,000 families in need to ‘Seize the Childhood and Keep On to Protect Our Future’.


* Reckitt is the trading name of the Reckitt Benckiser group of companies

About Dettol:

The brand first started in hospitals 80 years ago, where Dettol Antiseptic Liquid was first used for the cleaning and disinfection of skin during surgical procedures. As a trusted brand by doctors, Dettol was also used to protect mothers from illness after childbirth.

Ever since then, Dettol has been trusted around the world to help prevent wounds from infection, prevent sickness and help mums protect their families by killing harmful germs and helping to create safe environments for them to thrive in.

The brand continues to be one of the most trusted protectors of health. It’s still valued today as a reliable and effective product which is safe to use on skin but also powerful enough to use for environmental germ-killing tasks.