Reckitt Benckiser and its brand Dettol promote Global Handwashing Day and support over 10,000 families in need to ‘Seize the Childhood and Keep On to Protect Our Future’
HONG KONG SAR – Media OutReach – 14 October 2022 – The sense of touch is the primary way young children bond with their parents and peers. It is also through physical touch that they learn and explore the world around them. From the first of its kind ‘Hong Kong Children’s Touch Survey’[1] conducted by Reckitt and its brand Dettol, it revealed that the deprivation of touch during the pandemic has led to varying degrees of impact on the early development of young children in Hong Kong. In response to the Global Handwashing Day on 15 October[2], Dettol actively promotes the importance of maintaining personal hygiene amongst parents and their children. Working with its network of Hong Kong charity partners[3], Reckitt is donating Dettol products to over 10,000 families in need to ‘Seize the Childhood and Keep On to Protect Our Future’.