‘Beyond #MissingJapan’ Campaign Takes Flight as Japan Reopens

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TOKYO, JAPAN – Media OutReach – 25 October 2022 – Japan National Tourism Organization (JNTO) and All Nippon Airways (ANA), Japan’s largest airline launched its “Beyond #MissingJapan” after news of Japan’s plans to reopen the country to international travellers.


The ‘Beyond #MissingJapan’ campaign shares some must-visit hidden-gems for both first-time visitors or seasoned visitors, through the lenses of seven social media celebrities including famous YouTuber Paolo and award-winning Singaporean actress Michelle Chong.

  • Greater Tokyo: Besides popular destinations like Asakusa, visitors can check out the Kadokawa Culture Museum in Tokorozawa Sakura Town which features a cultural arts complex with an art gallery museum and library. Sanagi Shinjuku is a highlight designed by Japanese creators, it features unique Japanese cuisine amidst a electric, festive atmosphere.
  • Kanazawa: A city widely known for its charming blend of the old and new, its fresh seafood and gold leaves. Its steep Japanese history as a Samurai town and home of many traditions can be experienced by riding a traditional rickshaw, trying on a Kimono or spending an evening taking in the audible sounds of Shamisen and drums.
  • Fuji Five Lakes: Visitors can take in the majestic sight of Mount Fuji from the while pampering themselves at the world-famous Yurari Onsen or Ohsino Hakkai, or choose to spend a day at one of the countries’ largest themed parks at Fuji-Q Highland before retreating to Hoshinoya Fuji, Japan’s first glamping spot.
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Hashtag: #ANA

About ANA

Founded in 1952 with just two helicopters, All Nippon Airways (ANA) has grown to become the largest airline in Japan.

The airline earns SKYTRAX’s respected 5-Star rating every year since 2013. ANA has also been recognized by Air Transport World as “Airline of the Year” three times.

In 2021, ANA was awarded the 5-star COVID-19 safety rating by SKYTRAX, recognizing the airline’s initiatives to provide a safe, clean and hygienic environment at airports and aboard aircraft, embodying the ANA Care Promise.