HONG KONG SAR – Media OutReach – 24 November 2022 – Tia Lee Yu Fen, Asian fashion icon, C-POP singer, film and television actress, released the fourth part of her “GOODBYE PRINCESS” animation series on 22 November. With many twists and turns in the story, the latest episode is the most dramatic and romantic one in the series. The viewership figures of the “GOODBYE PRINCESS” animation and motion images MV pre-release campaign series has scaled new heights, with almost 70 million views to date.
In the fourth episode, “Pawn to Queen“, Tia continues plunging downwards from the last episode; the puppet princess eventually lands on a chessboard. In this dreamland, she becomes a white pawn. On the other side of the chessboard, the queen reads the newspaper and commands the black chess pieces to attack. The white pawn keeps her calm and evades the attacks with agility, eventually reaching the opposite side of the chessboard. There, she sheds the white pawn uniform to regain her human form. In the background, a castle appears mysteriously as a handsome prince kneels down before her to declare his love for her.
@leeyufen wears @burberry for @rollacoaster (Rollacoaster Magazine) Winter 2022 global cover
Photography by @studioioo
Words by @ericarana
Editor @ellaxwest
Visual Director @s.e.a.n.k
Executive Producer @babylee82 at @blcreativehouse
Styling by @ksy_0105 & @kimjeesoo.work at @es.consultancy
When the princess falls in the beginning, she passes by a newspaper with the headline “Otaku Goddess”. This appears again in the scene where the queen reads the newspaper.
While fighting on the chessboard, the princess maintains her composure with a familiar look in her eyes. She shows the same determination to chase her dreams as she did in the first 3 episodes.
Adding the handsome prince and his castle, the story builds towards a climax.
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