Global C-Pop Artist Tia Lee (Lee Yu Fen) Launches First Remix of “Goodbye Princess” in Collaboration with Superstar DJ Duo NERVO

HONG KONG SAR – Media OutReach – 24 December 2022 – Tia Lee (Lee Yu Fen), a global C-POP singer, fashion icon and film and television actress, today released a remixed version of “Goodbye Princess” in collaboration with NERVO – an Australian DJ duo comprising twin sisters Olivia and Miriam Nervo – who are the all-time top-ranking female DJs in the world and have come onboard the #EmpowerHer movement following the campaign’s overwhelming success.

A remixed version of “Goodbye Princess” in collaboration with DJ NERVO

The Power of #EmpowerHerDance Inspires Awareness Through Dance

The release of the “Goodbye Princess” remix is expected to add further fuel to the global #EmpowerHerDance challenge, which was inspired by Tia’s original single and has taken TikTok by storm. International female dancers and prominent influencers around the world have covered the signature dance of “Goodbye Princess” on the platform, creating more awareness around the #EmpowerHer campaign – one of the biggest initiatives in the world supporting female empowerment.

Hannah Balanay in Australia was the first to cover the song’s distinctive choreography with the signature ‘goodbye’ hand wave, followed by Judah Metu-Teakura in New Zealand, Jlou in Hong Kong, Leen Mohammed from the Middle East, Evie Meg in the UK and Salice Rose of South America. Over 1 million people have viewed their dance videos to date, and new covers are being posted on the platform every day under the #EmpowerHerDance hashtag as more step up for the cause.

Under the #EmpowerHer campaign, for every viewing benchmark hit for the “Goodbye Princess” MV, a donation will be made to selected beneficiaries of the campaign, up to a maximum total of HKD3.8 million. This figure was chosen for its significance for the upcoming International Women’s Day, which falls on the 8th of March 2023. Tia herself has already started the ball rolling by selecting Teen’s Key as the First #EmpowerHer Beneficiary Organization.

The Ingenious “Goodbye Princess” Pre-Release Campaign Sets a New C-pop Record – Accumulated over 100 Million Views Globally Within a Month

Last month, the pre-release campaign for “Goodbye Princess” featured a 6-part animation series that told the story of Tia’s journey in the music and entertainment industries, as well as her subsequent reinvention.

The ingenious pre-release campaign combining animation, music and fashion videography set an unprecedented C-pop pre-release record of more than 100 million views within a month. The pre-release campaign is on track to become the most successful engagement campaign of all time by a C-pop artiste.

The “Goodbye Princess” MV and full pre-campaign series with complementing fashion videography can be watched on Tia’s social media channel.

Beyond her music, Tia has also advocated for female empowerment in beauty and fashion. She has joined many A-listers such as Justin Bieber and Alicia Keys on the covers of popular magazines such as Vogue and ROLLACOASTER, and has used these illustrious platforms to spread her message of inner strength and empowerment – as well as to inspire other women with her story, which is built on a strong foundation of persistence, hard work, and self-belief.

Official press materials:

First Remix of “Goodbye Princess” in Collaboration with DJ NERVO:
#EmpowerHer Campaign Concept Video: (for downloading)

“GOODBYE PRINCESS” MV Pre-Launch Campaign Animation and Motion Image Episodes:
ROLLACOASTER UK Cover: (for downloading)

Tia Lee Official Channels:

Instagram @leeyufen:




Hashtag: #TiaLee

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About Tia Lee | Lee Yu Fen

Tia Lee (李毓芬), born in Taipei, is a global C-pop singer, fashion icon and film and television actress. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.