Nielsen One  Available In United States

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Nielsen One  Available In United States

Nielsen announced today that Nielsen One Ads will be available in the United States beginning on January 11th.

Nielsen One Ads is the latest measurement innovation from the audience measurement, data, and analytics company, providing a consistent, comparable, and deduplicated view of ads across screens.

As the industry changes, media buyers and sellers must understand their audiences and how to reach them.

“Today’s audiences control what they watch, when they watch it, and how they watch it,” says Karthik Rao, Nielsen’s chief executive officer of audience measurement.

Nielsen announced today that Nielsen One Ads will be available in the United States beginning on January 11th.

Nielsen One Ads is the latest measurement innovation from the audience measurement, data, and analytics company, providing a consistent, comparable, and deduplicated view of ads across screens.

As the industry evolves, media buyers must adapt.

“As the media landscape becomes more varied and complicated, Nielsen is committed to working with the industry to bring clarity and simplicity to media buying and selling through Nielsen One.

“By combining the scale of big data with the granular insights of our people-based panel, Nielsen One provides comprehensive, representative measurement of ads and content that allows our clients to transact with confidence,” Rao adds.

 

Deduplicated reach and frequency

Advertisers, brands, and publishers will be able to understand reach and frequency across linear TV, connected TV, desktop, and mobile for the first time.

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Nielsen One Ads will enable publishers to demonstrate the strength of their platforms and media buyers to identify the most efficient and effective places to advertise in order to reach the right audiences.

Nielsen One Ads will introduce impact data for more granular linear television measurement, calculating audiences at the second level rather than the current industry standard of minute level audiences.

This will improve industry comparability across television and digital platforms.

Metrics for digital campaigns and insights are always available.
Nielsen One Ads will also provide “always on” digital campaign and insight metrics.

Furthermore, Nielsen One’s proprietary ID system, as well as data from Nielsen’s panels, will be used. Direct publisher integrations across walled-gardens will also provide insight into true person-level campaign impressions.

Nielsen One Ads will also evolve in 2023 to include advanced audience and outcomes measurement to support a campaign from start to finish, providing an unparalleled view of the audience at every stage of the media journey: from the audience who saw an ad campaign to how the campaign was delivered to niche audiences, and the actions those audiences took as a result of seeing the campaign.