Watsons and FWD Celebrate Anniversaries with the Pilot Launch of Retailssure – Asia’s First-of-its-Kind Makeup Exchange Assurance Programme

  • This marks Watsons’ 35th anniversary and FWD Group’s 10th anniversary
  • The programme allows Watsons members to shop for makeup worry-free from 8 March 2023


Retailssure’s pilot programme will kickstart on 8 March and is applicable for first 5,000 exchanges till 30 June 2023. With its debut on International Women’s Day, Watsons also takes the opportunity to call for equity, empowerment and inclusion with its #WatsonsForWomen movement where individuals can leave their thumbprints using different types of makeup shades as the ink of each stamp print is a unique representation for any one regardless of skin colour.

Extended free and exclusively to Watsons’ members, Retailssure is set to benefit its members by enabling them to purchase makeup products with assurance and a greater peace of mind by addressing key pain points that makeup shoppers tend to face including wrong colour shades and unsuitable product textures.

“Even as Watsons turns 35, we are constantly seeking new and innovative ways to meet the evolving needs of our discerning shoppers. Retailssure will empower the retail experience of over one million Watsons members that we currently have, especially when shopping for makeup. With close to 30 reputable makeup brands from all over the world to choose from, and many exclusive to Watsons, we hope that this first-of-its-kind, consumer-oriented programme will increase our shoppers’ top-of-mind-recall and elevate Watsons’ position as the go-to, accessible retailer for makeup products in Singapore,” said Ms Irene Lau, Managing Director of Watsons Singapore.

“At FWD, we strive to make digital insurance more accessible and deliver innovative propositions to customers. Retailssure is another example of how we work closely with partners to meet customers’ needs. As FWD turns 10 as a Group, we are excited to embark on this strategic partnership with Watsons to launch this first-of-its-kind innovative makeup exchange programme to meet the needs of their members in Singapore.” saidTerence Lim, Group Chief Officer, Digital Commerce, FWD Group.

Adrian Vincent, CEO-Designate of FWD Singapore, added, “Through this programme, we aim to offer a transformative retail experience for customers at Watsons. We are dedicated to empowering customers and encouraging them to enjoy life to the fullest and celebrate living, knowing that we have got their back. We look forward to an exciting partnership with Watsons and more upcoming initiatives to further empower Singaporeans.”

In addition to Retailssure, Watsons’ ‘Colour Me Virtual Makeup Try-on’ further empowers its shoppers to shop for makeup and hair colouring products with ease by creating an integrated experience to better serve its shoppers’ needs. Via the Watsons App, shoppers can virtually try on makeup or hair colouring products including lipsticks, mascara, eyeshadow, brow colouring and foundation to find the right match in just a few clicks.

www.aswatson.com/our-company/o-and-o-strategy/ for more information.

About Watsons Singapore

Watsons is Singapore’s leading beauty and health retailer with close to 100 stores located islandwide, including their enhanced health platform with 38 pharmacies located within the key stores. Their aim is to bring more value to customers’ lives, and enable them to “look good, do good and feel great”. Watsons clinched the top spot for ‘Personal Care Store’, ‘Best Retail Loyalty Card’ and won the ‘No. 1 in Asia’s Top 1000 brands’ by Nielsen and Campaign Asia for the 13th consecutive year this year. Watsons is also Retail Asia Awards’ winner for ‘Health & Beauty Retailer of the Year – Singapore’ consecutively from 2021-2022; besides being conferred the title of 2021-2022 Top Employer by Influential Brands and HR Asia Best Companies to Work for by Asia Award 2021.

About FWD Group

FWD Group is a pan-Asian life insurance business with more than 10 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD reached its 10-year anniversary in 2023. The company is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance. Visit

About FWD Singapore

In Singapore, FWD started operations in 2016 and is one of the first insurers that provides a direct-to-consumer (DTC) platform that allows customers to buy their preferred life and general insurance products directly from our website as well as a network of preferred Financial Advisory (FA) firms for customers who want to speak with an advisor before committing to an insurance plan. For more information, please visit