- This marks Watsons’ 35th anniversary and FWD Group’s 10th anniversary
- The programme allows Watsons members to shop for makeup worry-free from 8 March 2023
SINGAPORE –
Retailssure’s pilot programme will kickstart on 8 March and is applicable for first 5,000 exchanges till 30 June 2023. With its debut on International Women’s Day, Watsons also takes the opportunity to call for equity, empowerment and inclusion with its #WatsonsForWomen movement where individuals can leave their thumbprints using different types of makeup shades as the ink of each stamp print is a unique representation for any one regardless of skin colour.
Extended free and exclusively to Watsons’ members, Retailssure is set to benefit its members by enabling them to purchase makeup products with assurance and a greater peace of mind by addressing key pain points that makeup shoppers tend to face including wrong colour shades and unsuitable product textures.
“Even as Watsons turns 35, we are constantly seeking new and innovative ways to meet the evolving needs of our discerning shoppers. Retailssure will empower the retail experience of over one million Watsons members that we currently have, especially when shopping for makeup. With close to 30 reputable makeup brands from all over the world to choose from, and many exclusive to Watsons, we hope that this first-of-its-kind, consumer-oriented programme will increase our shoppers’ top-of-mind-recall and elevate Watsons’ position as the go-to, accessible retailer for makeup products in Singapore,” said Ms Irene Lau, Managing Director of Watsons Singapore.
“At FWD, we strive to make digital insurance more accessible and deliver innovative propositions to customers. Retailssure is another example of how we work closely with partners to meet customers’ needs. As FWD turns 10 as a Group, we are excited to embark on this strategic partnership with Watsons to launch this first-of-its-kind innovative makeup exchange programme to meet the needs of their members in Singapore.” saidTerence Lim, Group Chief Officer, Digital Commerce, FWD Group.
Adrian Vincent, CEO-Designate of FWD Singapore, added, “Through this programme, we aim to offer a transformative retail experience for customers at Watsons. We are dedicated to empowering customers and encouraging them to enjoy life to the fullest and celebrate living, knowing that we have got their back. We look forward to an exciting partnership with Watsons and more upcoming initiatives to further empower Singaporeans.”
In addition to Retailssure, Watsons’ ‘Colour Me Virtual Makeup Try-on’ further empowers its shoppers to shop for makeup and hair colouring products with ease by creating an integrated experience to better serve its shoppers’ needs. Via the Watsons App, shoppers can virtually try on makeup or hair colouring products including lipsticks, mascara, eyeshadow, brow colouring and foundation to find the right match in just a few clicks.