The American film studio, Warner Bros. Discovery has unveiled its plans to launch a new streaming service called “Max”. This new streaming service was announced on Wednesday at a press presentation on the Warner Bros. Studio lot on Wednesday.
Zaslav describing the new streaming service said “Max is the one to watch,” while explaining the meaning of the name and slogan of the merged streamer at the top of the event.
Max which was initially announced in August 2022, a few months after a merger between WarnerMedia and Discovery, was not due to be rolled until the summer but in November, WBD decided to move up the timeline to a spring launch and it spent several months concentrating its efforts on building the new platform from the scratch.
CFO Gunnar Wiedenfels shared at a conference in January that the current HBO Max was a “subpar” offering.
Confirming the name of the combined service, CEO David Zaslav, announced the name to Max. He also added that “in a few months” WBD will also disclose plans for “important and differentiated” live sports and news content on Max.
WBD streaming chief JB Perrette also disclosed the launch date for Max as May 23. He also added that kids & family content will be a priority on the new product. He said “Warner Bros. Discovery has some of the best known kids’ characters, animation and brands in the industry. Not surprisingly, the category has not met its true potential on HBO Max. We see this as a meaningful new engagement opportunity… Max will better curate our rich history of amazing animation, seminal children’s television and blockbusters the whole family can enjoy, as well as new product features that will prioritize and enhance the kids’ user experience.”
Perrette also added the need for separating HBO from the HBO Max name. He said “HBO is not TV, HBO is HBO. It needs to stay that way, which is why we will privilege it in the product experience and also not push it to the breaking point by forcing it to take on the full breadth of this new content proposition, had we kept the name in the service brand. And by doing so, we’ll better elevate and showcase our unparalleled array of other content and brands that will be key to broadening the appeal of this enhanced product.”
HBO and Max CEO and chairman Casey Bloys also shared the list of programs on Max original programming with announcements in the DC universe, beginning with the first program starring “The Penguin” produced by Matt Reeves starring Colin Farrell.
Bloys also announced a new series for “The Big Bang Theory” which is in production at Max, as well as a show set in “The Conjuring” universe, “The Devil Made Me Do It”.
Bloys also revealed a first look at Jason Bateman, Will Arnett, and Sean Hayes’ “Smartless: On the Road” docuseries which will be based on their podcast, and new reality show “How to Be a Bookie”, Which Bloys teased the upcoming unscripted series will feature Shaun White and Robert Downey Jr.
Kathleen Finch, Chief of U.S. networks group, mentioned the importance of WBD’s linear channels to Max, which would feature content on its platform after first airing on Food Network, TLC, HGTV, Discovery, ID, TNT, Adult Swim, TBS, and more.