Calling out how invasive camera angles target intimate parts of women’s bodies in sport, LUX challenges broadcasters and viewers to #ChangeTheAngle and support women against everyday sexism.
SINGAPORE – Media OutReach – 20 April 2023 – Unilever’s global beauty brand, LUX, is rallying people once more to stand up against everyday sexism. This time it is calling out the objectification of women’s bodies in sport, highlighting how the media zeroes in on female intimate body areas rather than focus on their sporting prowess.
