The Experiential Marketers Association of Nigeria (EXMAN) on Friday unveiled a new logo in celebration of the 10th anniversary
BrandSpur Nigeria reports that the unveiling is the first in the chain of activities lined up for the year-long anniversary celebrations.
Speaking at the unveiling which was held at Dr. Abayomi Finnih Park, Ikeja, Lagos, Kehinde Salam, MD/ CEO, of Ideas House, said the logo, which has 9 parts built at the venue of the event by some of the pioneer members of the association, was in line with association values and the collaborative spirit among members.
Owolabi Mustapha, General Secretary EXMAN, while speaking to what inspired the logo as well as the choice of colours, said: “The inspiration behind the logo is borne out of the fact that we create unique experiences for our clients and we decided to change the color we had from inception which are majorly three – orange, grey and white.
ExperientialMarketers Association of Nigeria (EXMAN) @10.
A decade of mentoring experience. Watch this space for more information. pic.twitter.com/H8cVfJkw4y
— Brand Communicator (@brandcomng) April 28, 2023
“If you look at the orange it represents strength, creativity, brightness in our people and the work that we do. The white means that we are very transparent in our dealings with our clients and we ensure flawless execution, while the grey colour connotes the fact that as an industry and a body, we will continue to collaborate and partner with people.”
“The logo brings out the togetherness we have in us as an association and that is what berths the unique logo we have across our entire communication platform moving forward from today,” he added.
