The recent introduction of the Terra Jollof Seasoning Cubes into the Nigerian market was informed by the need to offer the millions of jollof rice lovers a seasoning cube that adds just that special taste, bottom-pot aroma and flavour to their Jollof dishes.
Terra Jollof Seasoning Cube, from the TGI Group, offers a wholesome and complete seasoning cube to deliver perfection to jollof rice, guaranteeing a unique smoky, bottom-pot aroma and taste that is now redefining how the popular delicacy is viewed by Jollof lovers. Terra Jollof Seasoning Cubes is packed with a unique mix of traditional and choicest ingredients in a single cube, in order to give the distinctive smoky bottom pot taste.
We reached out to some caterers in three key cities to share their Terra Jollof Seasoning Cube experience with us.
Mrs. Nkechi Thompson, a Lagos-based caterer of over 10 years had experimented severally, with a gamut of seasonings without actually getting the unique aroma and taste she sought until she was introduced to Terra Jollof Seasoning Cubes by one of her neighbours.
It took just one try of the new Terra Jollof Seasoning Cube for Mrs. Thompson to be convinced that she had found the solution to giving her customers the best smoky and flavourful jollof rice they could ever have.
“Now I can boast of delivering good food with no colouring to my customers, with this new Terra Jollof seasoning, I get to cook the best jollof rice in the whole of Ikorodu. I have people calling me on the phone to book ahead for my tasty jollof rice. Thanks to Terra Jollof Cube, my worrying days are over, she said Joyfully.
It is also an interesting experience for Mrs. Amanda Onuoha, an Onitsha-based caterer who learned cooking from her Aunt. Her reputation precedes her as one who ensures that her clients get the best-served dishes in parties and other gatherings anytime they engage her services.
But she had often fallen short when it came to finding the right seasoning to complement the jollof rice she cooked and served at these events until she stumbled Terra Jollof Seasoning Cubes in Asaba market, where she went shopping for foodstuff.
“I discover Terra Jollof Seasoning Cubes at a time I was completely perplexed. But my frustrations have now given way to relief since I started using Terra. The very first day I used Terra Jollof, I noticed my customers were asking for more plates, as they pass good comments at me for food well cooked. Even at a recent event, I catered to, a lot of the attendees collected my business card to book me for their upcoming events. Trust me as an African woman, my shoulder pad went up immediately and since then I have no regret”, she said.
It is not a mere coincidence that Hajia Aminat Umaru, a Kaduna-based caterer also shares the story of her recent discovery. Mrs Umaru who owns a large eatery on the popular Constitution Road in Kaduna daily caters to the food needs of hundreds of customers from students, labourers and civil servants in the bustling northern city.
Mrs. Umaru struggled to find the right seasoning to spice up her jollof rice after experimenting with a host of other seasoning brands without success. Finding the Terra Jollof Seasoning Cubes recently has since ended her long search and her jollof rice cooking could not be better as her numerous customers readily attest nowadays.
“Terra Jollof Seasoning Cube made my jollof rice cooking experience seamless. The seasoning is so good that each time I use it for my jollof rice and stew, I am always happy with the outcome. Unlike before when I only cook once a day, now I cook up to four times a day without any grain of rice left in the cooler. All I can say is well done” she concluded.
It seems evident that caterers across the country now know a great secret that guarantees jollof rice perfection. Gone are the days of experimenting with different combinations of spices and seasonings for the desired smoky bottom-pot Jollof. Caterers now found it rewarding to use Terra Jollof Seasoning Cubes because it incorporates the smoky bottom pot flavour that we all love in our pot of jollof rice.
The jollof rice experience of these respective caterers is sure to be re-echoed in several parts of the country where the new Terra Jollof Seasoning Cubes can be found.
Deepanjan Roy, Group Executive Director – TGI says that the company is delighted with the positive feedback and is confident that Terra Jollof Cubes is achieving its objective of elevating the taste and aroma of Jollof rice across homes, restaurants and on celebratory occasions.
“We saw a vacuum in the area of giving our consumers a seasoning cube that is tailor-made for their jollof rice cooking, and we went ahead to fill it” he says.
Probal Bhattacharya, Chief Marketing Officer, TGI Group stressed that Terra Jollof Cubes symbolizes the understanding of what consumers value in their tasty, bottom-pot, flavourful jollof rice.
“We developed Terra Jollof Cubes after years of in-depth research, studying and understanding the consumers’ palate and taste preferences in various regions as well as their ways and patterns of cooking Jollof rice. We unearthed rich insights from these studies that guided us in developing the very special recipe for Terra Jollof Cube that is now being so widely appreciated by consumers”
“As the word of Terra’s unique impact in making Jollof so special spreads, we know more and more consumers would include Terra Jollof Cubes in their pot of Jollof rice to achieve that extraordinary Jollof experience” he noted
Terra Seasoning Cubes are made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, Shrimp and Jollof flavours, in various consumer-friendly pack sizes, nationwide.
Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia and other emerging markets. TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets. Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals.
