First Male GUCCI FOH in Vietnam Exclusively & Surpasses 4 Million Streams Globally with his Latest English Single “MAKING MY WAY”
HO CHI MINH, VIETNAM – Media OutReach – 31 May 2023 – Luxury fashion brand GUCCI has recently announced Vietnamese superstar Sơn Tùng M-TP as the exclusive “Friend of the House” (FOH) in Vietnam. Sơn Tùng M-TP’s ambassadorship with GUCCI represents a significant milestone, as he becomes the first male FOH for GUCCI in Vietnam, further strengthening the brand’s connection with the Vietnamese audience.
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About Sơn Tùng M-TP
Known for his electrifying performances, Sơn Tùng M-TP has captivated local audiences at home and beyond. He was the first Vietnamese artist to reach 10M subscribers on YouTube as well as chart on the Billboard Global (excl. US) chart. His music video for “HÃY TRAO CHO ANH” featuring Snoop Dogg, which currently boasts over 260M views, was the fastest video to reach 100M views in Vietnam, and trended in multiple countries such as Vietnam (#1), South Korea (#1), Canada (#3), USA (#3), Australia (#5) and Germany (#5). His musical documentary Sky Tour: The Movie, available globally on Netflix, showcases the singer-songwriter’s artistry and passion as well as how his music transcends borders.
With a broad social media reach of 14M followers on Facebook, 7.5M followers on Instagram, 10.3M subscribers on YouTube, 4.7M followers on TikTok, and 171.6K followers on Twitter, Sơn Tùng M-TP is very much a sought-after celebrity by brands and has collaborated on campaigns of household names such as Levi’s, Pepsi, Free Fire, and Tiger Beer
