Creative Consulting Group earns Best Video Story-Telling Bronze Award through their work with Global C-Pop artist, Tia Lee, at the PR Awards Asia-Pacific 2023


Through their outstanding performance as the PR Lead for the pre-release campaign of the latest song of Global C-Pop Artist Tia Lee (Lee Yu Fen), Goodbye Princess, the communications agency earned prestige in the “Best Video Story-Telling” Category.

HONG KONG SAR – Media OutReach – 15 June 2023 – Greater China-based leading communications agency Creative Consulting Group (CCG), part of global communications agency Redhill, claimed the Best Video Story-Telling Bronze Award today at the PR Awards Asia-Pacific 2023 Dinner & Awards Presentation, taking place at the St. Regis Hotel in Wan Chai. This award gave recognition to CCG for their outstanding performance in being the PR lead and producer for the pre-release campaign of Goodbye Princess, global fashion icon, C-pop singer, film and television actress — Tia Lee’s (Lee Yu Fen) latest hit song that broke records.

Tia Lee Goodbye Princess Pre-Release Animation Campaign

“We are honored to be recognized for our hard work in this prestigious award, as we always strive to leverage on the power of effective storytelling in every PR campaign” said Belinda Chan, CCG’s Founder. “It was a delight to work with Tia Lee and her team, and a large part of this pre-release campaign’s success was due to Tia Lee’s artistic talent, as well as her team’s exceptional management and communication.”

In addition to putting together the animation series, the CCG team was also responsible for the preparation, strategy, and execution of marketing materials. An innovative Instagram marketing approach was employed where all of Tia Lee’s 138 Instagram posts were deleted a few days before the launch of Goodbye Princess, replacing them with 6 all-back posts appearing as a blue line striking through the middle in a six-square grid. This strategy was effective in generating hype and noise online, and raised many questions among fans. Three days before the release of the first episode, a series of 3 posts each day showing the gradual visual of a woman falling deeper into the ocean was shown alongside a numbered countdown.

A series of 3 posts each day showing the gradual visual of a woman falling deeper into the ocean was shown alongside a numbered countdown.

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Creative Consulting Group

Creative Consulting Group (CCG) is a one-stop professional and creative public relations solutions service provider across branding, business writing, events, and multimedia production.

Based in the epicentre of Asia Pacific, they specialise in strategic integrated communications for businesses in Hong Kong and for regional corporations looking to amplify their presence throughout the Greater China.

With over 20 years of experience, CCG’s team has become a leading communications agency, delivering brand stories through personalised PR, unforgettable events, and social media solutions. They proudly represent their long-term clients with over 50% of them entrusting their services for 6 years and going.

Redhill Communications

Redhill is a responsive, agile and full-service PR and communications firm. They provide strategic counsel for public relations, digital narratives, crisis management, internal communications and branding across industries and sectors. Driven by a team of passionate communications specialists, they craft campaigns that build a brand’s reputation and market share.

Headquartered in Singapore and embedded in Southeast Asia, with a reach that extends to Northern Asia, Middle East, Europe and the US, Redhill’s close-knit, multi-national team of communications specialists and public relations consultants work to support clients across the globe.

Redhill is recognised as one of Singapore’s Fastest Growing Companies for two consecutive years (2021 and 2022) by the , ‘ top 500 Asia-Pacific High-Growth Companies (2021) and the first public relations agency to be recognised in the (2020).