Yasso, a premium frozen Greek yogurt brand with headquarters in the US, has been acquired by Unilever, according to the company’s announcement.
Yasso, a major player in the US market for high-quality, indulgent frozen snacks with few calories, was founded in Boston in 2009.
Yasso’s products meet the rising demand for convenient, calorie-efficient, and scrumptious frozen snacks in North America; every item in the company’s current line has less than 150 calories per serving.
The acquisition, according to Unilever, is in line with its premiumization strategy and adds Talenti to its portfolio of premium brands, which also includes Ben & Jerry’s, Magnum, and Magnum.
“[Yasso] has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment,” said Matt Close, president of ice cream at Unilever. This acquisition marks a significant development in the direction of high-growth markets for our North American ice cream portfolio. I am confident that we can expand this quickly expanding company to even greater heights with the full backing of Unilever behind Yasso.
“With Unilever, we have selected the best partner in the world, who believes in Yasso’s vision and purpose of spreading joy to consumers everywhere,” said Amanda Klane and Drew Harrington, co-founders of Yasso.
Yasso’s CEO, Craig Shiesley, continued, “We are thrilled to join Unilever and join the illustrious family of ice cream and novelty brands. I’m pleased with the expansion of our business, and we look forward to working with Unilever to take our fantastic brand’s reach across the globe.
Subject to regulatory approvals and other closing requirements, the transaction is anticipated to close in third quarter 2023. The deal’s financial details weren’t made public.
