MILAN, ITALY – Media OutReach – 21 June 2023 – The Shanghai Tang Spring/Summer 2024 men’s collection draws inspiration from Chinese poet Li Bai’s poem The Daunting Route into the Region of Shu. Following the launch of its 2023 Fall/Winter menswear collection during Milan Fashion Week this January, this summer SHANGHAI TANG once again graces Milan Fashion Week with a unique museum show entitled “Source of Strength”, presenting the 2024 Spring/Summer menswear collection. Drawing from Chinese philosophical tradition, Shanghai Tang takes inspiration from the symbiotic relationship between humans and nature, a primal confrontation that generates vitality and invites introspection. The collection reestablishes a way of communication between tradition and innovation through a style imbued with Chinese elegance.
Actor Wang Yang Attended Shanghai Tang SS24 Presentation in Milan Fashion Week Image Credits to Herdes China
Adhering to the brand concept of “Make Life a Party”, the SHANGHAI TANG 2024 Spring/Summer Menswear Launch Event “Source of Strength” enriches the vocabulary of modern fashion by constructing a dialogue between nature and art and creates a festive banquet for the meeting of Eastern and Western cultures surrounded by art, showcasing a unique Oriental style to the international community. The collection takes a journey through historical scrolls, delving deeply into the exploration and innovative experimentation of wisdom with tribute to nature and Chinese culture.
30th anniversary of the establishment of SHANGHAI TANG
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