Amazon Global Selling launches its first cross-border e-commerce brand launchpad in Singapore to help SMEs unlock growth opportunities in cross-border e-commerce

  • The new “Singapore Cross-border Brand Launchpad” program, which is developed together with Enterprise Singapore and the Singapore Business Federation, will help over 100 local Singapore MSMEs to launch and scale their brands, access export opportunities in the United States in the next two years
  • As of May 2023, sales from Singapore sellers on Amazon global sites achieved double-digit growth YoY, and hit record performance during Prime Day 2023
  • Accelerated e-commerce export by MSMEs poised to nearly double revenues from S$1.7 billion in 2022 to S$3.9 billion by 2027, new study from Access Partnership reveals

SINGAPORE – Media OutReach – 24 July 2023 – (NASDAQ: AMZN) – Amazon Global Selling today introduced the ‘Amazon Global Selling Singapore Cross-border Brand Launchpad’ program, in collaboration with Enterprise Singapore (EnterpriseSG) and Singapore Business Federation (SBF), to equip local entrepreneurs with cross-border e-commerce skills[1] and help them access burgeoning opportunities of this sector and build a long-term global business. The program will help over 100 local Singapore micro, small and medium enterprises (MSMEs[2]) to launch and scale their brands through Global Selling in the next two years and help at least 300 Singapore companies to equip them with knowledge set of cross-border e-commerce through a long-term knowledge collaboration.