Thailand’s must-have iconic KFC Bucket Hat goes viral And everyone wants a piece of the love

BANGKOK, THAILAND – Media OutReach – 31 July 2023 – July got off to a flying start with KFC Thailand’s Bucket Hat frenzy that saw friends and family, young and old, flocking to their favourite restaurant, for a piece of the love. It was bucket-hat mania – with a national sell out of bucket hats within 10 days!

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About KFC

KFC, one of the largest brands of quick service restaurants (QSR) and is popular all over the world. Founded by Colonel Harland Sanders since 1952 with a commitment to improving and offering delicious and unique fried chicken menu of excellent quality to customers who love fried chicken. In Thailand, the first KFC store was established in 1985 at Central Ladprao Department Store. Currently, there are 978 KFC branches nationwide (as of October 2022). Brand and franchise management by YUM Restaurants International (Thailand) Co., Ltd. and KFC restaurant management by 3 franchisees.
1. Central Restaurants Group Co., Ltd. (CRG)
2. Restaurant Development Co., Ltd. (RD)
3. The QSR of Asia Co., Ltd. (QSA)