Revealing a Robust Strategy to Capture the Premium Foreign Long-Term Residency Market in Thailand, Projected to Generate Revenue Exceeding Ten Billion Baht
Highlights:
- Thailand Privilege Card has continued to grow consistently over the course of 20 years, generating revenue into the country exceeding 50 billion Thai Baht, with a membership base of over 31,500 members.
- The company has embarked on an aggressive strategy, focusing on brand modernization by creating a fresh identity through a new logo, a new uniform, and new card formats for all 4 packages. This is aimed at targeting high-end tourists.
- The company is establishing new selling points that emphasize elevating privileges beyond boundaries under the concept “More Choices More Freedom.” Additionally, they are expanding across primary, secondary, and potential new markets.
- The company is cultivating sustainable growth through the creation of an ecosystem in collaboration with partners across various tourism industries. This is set to elevate member services in all aspects and meet customer needs across dimensions.
BANGKOK, THAILAND – Media OutReach – 30 August 2023 – Thailand Privilege Card Co., Ltd. (TPC), the operator of the Thailand Elite Card Project overseen by the Tourism Authority of Thailand (TAT), has undergone a rebranding with the vision of establishing itself as a global leader in offering premium privileges to prominent individuals seeking long-term residency in Thailand. The previous eight membership card options have been phased out, making way for the new “Thailand Privilege Card” product, which is now available in four distinct packages. Crafted upon the bedrock of the “Freedom of Choices” philosophy, these packages embrace amplified privileges customized to a variety of global lifestyles. With a deliberate emphasis on pivotal markets, namely China, Japan, the United States, the United Kingdom, Russia, and European Union nations, with an ambitious projection of contributing over ten billion Baht into the nation.
“The company targets four main segments: Frequent International Visitors/ Affluent/Investors, Workcation/Digital Nomads, Expats in Thailand, and Retirees. The company will strategically penetrate markets in various potential countries, encompassing key markets such as China, Japan, the United States, the United Kingdom, Russia, South Korea, and European Union countries. Additionally, the company will explore and expand its presence in emerging markets with potential, such as India and countries within the GCC region, including Saudi Arabia,” Mr. Manatase added.
The new benefits of the Thailand Privilege Card, following the concept of ‘More Choices More Freedom,’ each membership category will accrue Privilege Points, enabling the redemption of exclusive privileges and extraordinary experiences. The membership cards are categorized into four packages:
RESERVE: The membership fee is 5 million baht, with a membership duration of 20 years or more. This option is designed for individuals seeking long-term entry and exit to Thailand. Membership can be renewed every 5 years, and members can earn 120 accumulated points annually for redeeming top-tier privileges, including accommodations, travel conveniences, investments, health and wellbeing, and more. The RESERVE membership is exclusively available through invitation and is limited to 100 individuals per year.
DIAMOND: The membership fee is 2.5 million baht, with a membership duration of 15 years and exclusive privileges throughout the stay in Thailand. Members earn 55 accumulated points annually to redeem additional privileges.
PLATINUM: The membership fee is 1.5 million baht, with a membership duration of 10 years. Members accumulate 35 points annually to redeem additional privileges.
GOLD: The membership fee is 900,000 baht, with a membership duration of 5 years. This option is curated for individuals seeking short-term entry and exit to Thailand. Members can accumulate 20 points annually to redeem additional privileges.
‘More Choices More Freedom’ introduces exclusive privileges to all cardholders’ preferred lifestyle, delivering premium services throughout their stay in Thailand.
Hashtag: #ThailandPrivilegeCard #FreedomofChoices #ThailandPrivilegeVisa
The issuer is solely responsible for the content of this announcement.
