Saving for health and income-related emergencies are among top priorities for Asians: Prudential Survey

  • More than 60 percent of the people surveyed are putting away substantial sums of money for health and income related emergencies
  • Generation Y respondents are the biggest emergency savers, with nearly three-quarters putting money aside
  • Insurance provides an important financial safety net for emergencies. Close to 80 percent of respondents have health insurance while 46 percent have income replacement protection

HONG KONG SAR – Media OutReach – 13 September 2023 – People across Asia are taking proactive steps to prepare for the increasingly uncertain and volatile global environment, especially against health and income-related emergencies. According to a recent survey, Empowering Aspirations: Financial Preparedness in Asia, by Prudential plc (Prudential), more than half (60 percent) of the 5,000 respondents surveyed across Hong Kong, Indonesia, Malaysia, Singapore and Thailand stated their commitment to setting aside money specifically for health and income-related emergencies.

Empowering Aspirations explores how providing a safety net to people’s everyday lives is enabling individuals to live more fulfilling lives by gleaning insights into saving trends, insurance adoption, and aspirations for a more secure future.


About Prudential plc

Prudential plc provides life and health insurance and asset management in 24 markets across Asia and Africa. Prudential’s mission is to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions. The business has dual primary listings on the Stock Exchange of Hong Kong (2378) and the London Stock Exchange (PRU). It also has a secondary listing on the Singapore Stock Exchange (K6S) and a listing on the New York Stock Exchange (PUK) in the form of American Depositary Receipts. It is a constituent of the Hang Seng Composite Index and is also included for trading in the Shenzhen-Hong Kong Stock Connect programme and the Shanghai-Hong Kong Stock Connect programme.

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.