De Beers Group Doubles Down On Natural Diamonds With the Return of the Iconic ‘A Diamond is Forever’ Category Campaign

Additional $20 million investment includes the return of ‘Seize the Day’ advertising reimagined for the 2023 holiday season
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HONG KONG SAR – Media OutReach – 18 September 2023 – De Beers Group today announced it will reintroduce its ‘A Diamond is Forever’ tagline with an additional $20 million investment to support consumer demand in natural diamonds for the 2023 holiday season in the US and China.

Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit .

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