German Brewery Paulaner is making the SoundTrack to Oktoberfest

Every day, thousands of people roll their suitcases through Munich Airport.

MUNICH, GERMANY – news aktuell – 21 September 2023 – During Oktoberfest, they can now use them to create music. To celebrate Paulaner’s special connection to Oktoberfest, the brewery and the creative agency thjnk Munich are ringing in Oktoberfest 2023 in a very special way – with the Paulaner SoundTrack.

Finally, suitcase pulling is fun! If you run your wheelie bags over the precisely milled grooves of the “SoundTrack”, you create the most popular song of the Oktoberfest: “Ein Prosit der Gemütlichkeit”

Around 20% of the approximately six million annual Oktoberfest visitors travel from abroad to toast with the specially brewed Oktoberfest beer. Paulaner is an essential part of this tradition. Because as one of six breweries in Munich, Paulaner has the privilege of being the official Oktoberfest beer. The tasty Paulaner Oktoberfest beer is the original from Munich, and is even the best-selling Oktoberfest beer in retail. It is therefore the best way to properly welcome Oktoberfest visitors to Munich.

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