In a world where convenience often overshadows creativity, Terra Seasoning Cube’s ‘Unwrap Joy, Unleash Taste’ Campaign message has effectively struck a chord with consumers, guiding them into a whole new world where cooking is no longer seen as a mundane task but rather a delightful expression of joy, creativity and passion.
The campaign which is revolutionary in concept, and audacious in delivery, essentially uses the setting of an orchestra to deliver the wholesome joy that awaits consumers when they unwrap Terra Cube and the immediate joy that is sparked by that action.
Various sentiments flood the walls of social media platforms as users write positive comments on their experience with Terra Cube and express their excitement with regard to the recently launched Campaign. According to Kanto Phillippa, an Instagram User, “It’s about time we went back to good and quality advert. Yes, your call to action worked.
I have been using Terra Cube since I came across the advert, the message was clear and the seasoning is the best I have ever used”. Another Instagram user Angelicagnes1, said “This is a Masterpiece!!! Very brilliant advert. With Terra Cube, you don’t need to stress to make a scrumptious meal!!! I use it for my Jollof and it banged”. Chukwu Frank confirmed that, “Terra Cube remains best in the market, I sell it and I have never heard of any complaint like hard to crumble or tasteless.
Terra Cube is the best seasoning I have seen so far. I love it”. Elteesplace wrote, “Hands down, this is the most classy advert I have ever seen. Terra Chicken, Shrimp and beef are my favourite”. Speaking with a celebrity caterer, Mrs. Funmi Kujore, it is evident that Terra Cube has inspired her hitherto uninspiring cooking experience. She has now struck gold as she gains pleasure and culinary fulfilment with every Terra Cube she sprinkles into her hot, sizzling pot of soup.
“The ‘Unwrap Joy, Unleash Taste’ campaign has changed my cooking routine, now I look forward to cooking having at the back of my mind the new Terra campaign. I feel eager to go into the kitchen to make magic while enjoying the process” she said. Her views align with those expressed by Probal Bhattacharya, Chief Marketing Officer, TGI Group who says that the ‘Unwrap Joy, Unleash Taste’ campaign was conceived to take the drudgery out of cooking and make it much more exciting – an experience that empowers creativity and experimentation leading to joy delivered through tasty meals.
“In an environment that can take a lot out of people, great-tasting food serves the role of providing the much-needed form of joy which is the essence of Terra Cube. “Cooking meals should not be mundane, so we encourage consumers to experience the joy of cooking tasteful meals with Terra Cube,” he says. The campaign’s impact reaches beyond individual kitchens as it has garnered industry recognition, recently earning the prestigious “Best Marketing Campaign of the Year 2023” award at the recent Marketing Edge Brands and Advertising Excellence Award.
The recognition demonstrates the campaign’s creativity, innovation, and the genuine connection it has formed with consumers. Terra Seasoning Cube is made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour and aroma for that unique cuisine experience.
Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, Shrimp and Jollof flavours, in various consumer-friendly pack sizes nationwide. Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia and other emerging markets.
TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets. Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare products and Pharmaceuticals.