OPPO and Hasselblad Announced to Co-Develop the Next Generation of HyperTone Camera Systems Following Aesthetics

PARIS, FRANCE – Media OutReach – 8 November 2023 – At Paris Photo 2023, one of the world’s largest international art fairs dedicated to photography, Global technology brand OPPO and the legendary camera manufacturer, Hasselblad, today announced a joint venture to co-develop the next generation of HyperTone Camera Systems in 2024. Following aesthetics, HyperTone Camera Systems will usher in a new era in computational photography. The systems will initially arrive in future Find series flagships, providing users with an unprecedented mobile imaging experience beyond imagination.

Bronius Rudnickas, Hasselblad Global Marketing Manager, said: “We are very pleased to see OPPO’s latest advancements in mobile imaging, which allow people to use their smartphone to bring their creativity to life through photography. Our continued collaboration to build the next-generation HyperTone Camera Systems is a huge project, that is not just a simple inheritance of style. Instead, it is a more organic and in-depth integration of the aesthetics and technology between both brands that will provide photography enthusiasts with enhanced image quality and stylized experiences, beyond what’s achievable on typical mobile phones. I am looking forward to sharing the results of our collaboration with all the creators next year.”