ARTTA Concept – Local interior architectural design brand winning multiple international awards through strategic commercial design, breaking the monotony of the business world, contributing to societal design value

HONG KONG SAR – Media OutReach – 13 November 2023 – As stepping into 2023, commercial interior design may still feel “mundane and disconnected”. Yet, modern architectural design can break such traditional constraints through comprehensive market research and surveys, creating personalized design schemes that reflect individual characteristics. The local interior architectural design brand, ARTTA Concept, has broken through the turmoil advocating their strategic commercial interior design approach. ARTTA Concept has showcased its design prowess by earning multiple international accolades including Better Future 2022 – Hong Kong Design Awards 2022, Silver Award at the Better Future Hong Kong Design Awards 2022 and the A’DESIGN AWARD 2022, shattering the monotony of the commercial design landscape, and contributing notably to societal design value.

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About ARTTA Concept

ARTTA Concept is an experienced architectural and commercial design-led consultancy that has won numerous international awards over the years. The company was founded in 2010 by Arthur Tan. ARTTA Concept’s team of globally trained professionals has experience in nearly 100 interior design projects ranging from 80 square meters of retail rebranding to 30,000 square meters of hotel projects.

Having been in operation for 13 years, ARTTA Concept continues to adhere to its philosophy of strategic interior design. Under the leadership of founder Arthur Tang, ARTTA Concept has always started from a strategic design perspective, integrating deep analysis of the characteristics of interior architecture with customer ideas and architectural aesthetics. After thorough consultations with customers on every design project, the team spends 30 to 40% of their time conducting extensive market research and surveys, including field inspections, online searches, and exchanges with multiple project stakeholders. They conduct comprehensive and detailed analyses of customer preferences, focus groups, the geographical location of the buildings, the style of competitors, and more, before extending their observations to the entire project area and even the whole of Hong Kong. They refer to foreign designs and repeatedly refine the artistic elements that customers love.

Therefore, regardless of whether it’s a Japanese style, industrial style, minimalist style, or traditional Chinese style, ARTTA Concept has explored and incorporated all of them. At the same time, because of their thorough and diverse project background analyses, the design team can clearly understand customer needs and the characteristics of the buildings, providing designers with a flexible and broad creative space. On the other hand, they can design exclusive and difficult-to-replicate works for customers, maximizing the benefits of the works and creating a social impact.