Fabrica X’s New Campaign Concept “Denim Futures” Puts Spotlight on the Future of Sustainable Denim


Also announcing an expansion of the Fabrica X impact retail concept across Hong Kong and globally

HONG KONG SAR – Media OutReach – 16 November 2023 – Fabrica X, the Impact Retail Store operated by The Mills Fabrica, today launches its new campaign, Denim Futures. With support from sponsors including Levi’s® and Advance Denim, Denim Futures will put the spotlight on new innovations and efforts around denim sustainability over the course of the next eight months.


About The Mills Fabrica

The Mills Fabrica is a go-to solutions platform accelerating techstyle and agrifood tech innovations for sustainability. Officially launched in Hong Kong in December 2018, The Mills is a landmark revitalization project by the Nan Fung Group, transforming their old textile factories into a new heritage, experiential retail, and innovation centre. With its business incubator, investment fund, spaces in Hong Kong and London, and community-building initiatives, The Mills Fabrica aims to create success stories of collaborations between innovators, entrepreneurs, and corporates, that together, will drive positive change for future generations.