Amazon Delivers Smiles to children with first-ever books pop-up event at Punggol Regional Library from 2 – 17 Dec 2023

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Spreading cheer this holiday season through a books pop-up and a cash donation of S$100,000 to local NPOs part of the Amazon x Shop for Good wishlist initiative, delivering smiles and support to underprivileged children in Singapore.

SINGAPORE – wishlists. Shop for Good is a collaborative initiative by NVPC’s Company of Good that aims to bring stakeholders in the retail and e-commerce space together to make doing good a part of daily encounters. Check out the full list of NPO wishlists .

About Amazon in the Community
Amazon is committed to helping more children and young adults, especially those from underrepresented and underserved communities, have the resources and skills they need to build their best future. Amazon focuses on building long-term, innovative, and high impact programs that leverage Amazon’s unique assets and culture.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit Amazon.sg.

Appendix: List of non-profit organisations with wishlists that will receive S$25,000 each in cash donation

Children’s Wishing Well
Children’s Wishing Well (CWW) is a registered charity and IPC founded in 2002. We focus on empowering children and youth from low-income families, mainly through educational programmes and financial assistance.

Club Rainbow (Singapore)
Club Rainbow (Singapore) has been supporting and empowering children with chronic illnesses and their families by providing compassionate relevant services. Armed with the firm belief that every child deserves equal opportunities to lead a fulfilling and independent life, Club Rainbow adopts a holistic approach based on 5 core pillars of support – Social Work Intervention, Therapy Intervention, Education Support, Arts and Vocational Development to help the children and their families in their journey towards becoming empowered, independent individuals and active contributors to society.

Fei Yue Family Service Centre
Since its establishment in 1991, Fei Yue Family Service Centre has stood as a beacon of support. Committed to effecting life transformation, Fei Yue is a leading social service organisation providing high-quality social services for children, families, and individuals in need.

Glyph Community
Glyph Community is a charitable organisation that is changing the way children learn & play through a proprietary developmental framework and a socially connected community, where children are able to develop socially, culturally, psychologically and intellectually. The Glyph experience is a learning journey built through environment, field trips, and people. Every child in Glyph is guided along a developmental framework as they grow from child to youth.