HKTB Wins Inaugural IBTM Asia Pacific 2025


Marks one of the world’s most established MICE trade shows’ first entry in APAC

HONG KONG SAR – Media OutReach – 30 November 2023 – The Hong Kong Tourism Board (HKTB) announced that Hong Kong has won IBTM, the world’s leading Meetings, Incentives, Conventions and Exhibitions (MICE) event brand, to organise its inaugural MICE trade show IBTM Asia Pacific 2025, in Spring 2025 in Hong Kong.

Team Hong Kong celebrates the announcement of IBTM Asia Pacific 2025 at Hong Kong Stand with a lion dance performance.

Showcasing Hong Kong’s unique advantages with the trade and new growth opportunities

In order to bring this APAC flagship event to Hong Kong, the HKTB teamed up with the Travel Industry Council of Hong Kong, Hong Kong Hotels Association, Hong Kong Association of Amusement Parks and Attractions, and AsiaWorld-Expo to pitch to the organiser with Hong Kong’s latest tourism updates and growth momentum, showcasing the city’s unique edges with the strong support of the Mainland while being closely connected to the world, as well as the city’s potential in developing multi-destination tourism in GBA.

Hong Kong’s new infrastructural developments are also set to take business events to new heights. Excellent accessibility is enabled through state-of-the-art cross-boundary transport infrastructure including the Hong Kong-Zhuhai-Macao Bridge and the High-Speed Rail (HSR) (Hong Kong Section) that connects to 73 Mainland stations. Hong Kong International Airport (HKIA) is transforming from a city airport into an Airport City, including the development of SKYCITY and the Three-runway System (3RS). HKIA is capable in handling an annual passenger volume of 120 million when the 3RS operates in full. The developments will further strengthen Hong Kong as an international aviation hub and create a new landmark for Hong Kong.

With strong fundamentals, new growth opportunities coupled with novel tourism offerings and experiences, the HKTB will continue to bid for major MICE events for Hong Kong, adding impetus to the city’s MICE sector and taking the industry to a new height!

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