Nexon has adopted AIBID for the successful launches and high retention rates of its flagship titles, including Dungeon & Fighter Mobile and KartRider Rush+.
“Witnessing AIBID’s impact on our ROAS targets was truly exceptional. It’s no wonder AIBID has seamlessly integrated into our user acquisition strategy, propelling our success to new heights,” exclaimed WooChang Lee, Deputy Department Manager of Nexon. “Since adopting Appier’s AIBID solution, our app’s growth skyrocketed, generating impressive installs from day one. Notably, it consistently drew in high-quality users with remarkable retention rates. Appier’s AI expertise is more than a solution; it’s a catalyst for unparalleled growth and sustained excellence.”
In a standout campaign for Dungeon & Fighter Mobile last year, Nexon masterfully employed AIBID, securing high-value users from the very inception of the game’s release. This strategic move led to an impressive 6.9% increase in level completion rates and a 1.4x surge in in-app purchases, witnessed from the first week to the fourth week.
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About Appier
Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe, and US, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more information about Appier and its applications of generative AI.
About NEXON
Founded in 1994, NEXON Co., Ltd. (Nexon) (3659.TO) is a company engaged in the production, development and operation of online games and Virtual Worlds. First listed on the Tokyo Stock Exchange in December 2011, Nexon was placed on JPX400 in 2015 and added to the Nikkei Stock Index 300 in 2017. In 2020, Nexon was added to the Nikkei 225. Nexon currently has more than 50 live games in more than 190 countries on PC, console, and mobile. Major game franchises include MapleStory, KartRider and Dungeon&Fighter. In 2021, Nexon completed the acquisition of Embark Studios AB, a company based in Stockholm, Sweden, developing multiple projects for global release.
