New campaign seeks to redefine ageing in today’s terms
SINGAPORE – Media OutReach Newswire – 9 January 2024 – The Agency for Integrated Care (AIC) has kicked off a campaign to challenge societal norms and perceptions surrounding ageing. Running from 9 January to 5 February 2024, the “Break the Silver Ceiling” campaign aims to shatter stereotypes and showcase the capabilities of seniors in a bid to challenge the way ageing is viewed in Singapore. Just as the glass ceiling limits people at work, age stereotypes often limit people’s potential in life.
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About the Agency for Integrated Care
The Agency for Integrated Care (AIC) aims to create a vibrant care community for people to live well and age gracefully. AIC coordinates and supports efforts in integrating care to achieve the best care outcomes for our clients. We reach out to caregivers and seniors with information on staying active and ageing well, and connect people to services they need. We support stakeholders in their efforts to raise the quality of care, and also work with health and social care partners to provide services for the ageing population. Our work in the community brings care services and information closer to those in need. For more about us, please visit https://www.aic.sg.
