A collaboration between Roche Diabetes Care and social enterprise Greenstar Social Marketing, ScreenHer seeks to improve women’s access to diabetes care
KARACHI, PAKISTAN – Media Outreach Newswire – 26 February 2024 – Roche Diabetes Care Pakistan (Roche) and social enterprise Greenstar Social Marketing (Guarantee) Limited (Greenstar) are pleased to announce a significant milestone for the ScreenHer initiative, which enables women in the rural and peri-urban areas to access diabetes risk assessment, education, and testing that would otherwise be difficult to obtain. Across 70 clinics in six major cities, nearly 20,000 screenings have been conducted.
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About Greenstar Social Marketing
Since its inception in 1991, Greenstar Social Marketing has played an integral part in the private development sector with regards to providing essential health related services to the people of Pakistan. In the past 32 years, from our humble beginnings to the current stage, Greenstar has proactively contributed not only towards the family planning needs of the communities’ women and couples, but has also diversified its services into multiple other health related sectors like maternal and child health, sexual and reproductive health, post abortion care, women’s nutritional needs, self-care initiatives for women and young girls including breast, cervical and ovarian cancer awareness and screening programs, menstrual health and hygiene, gender-based violence education and rights and mental health programs.
About Roche Diabetes Care
Roche Diabetes Care has been pioneering innovative diabetes technologies and services for more than 40 years. More than 4,500 employees in over 100 markets worldwide work every day to support people with diabetes and those at risk to achieve more time in their target ranges and experience true relief from the daily therapy routines.
Being a global leader in integrated Personalised Diabetes Management (iPDM), Roche Diabetes Care collaborates with thought leaders around the globe, including people with diabetes, caregivers, healthcare providers and payers. Roche Diabetes Care aims to transform and advance care provision and foster sustainable care structures. Under the brands Accu-Chek and mySugr, comprising glucose monitoring, insulin delivery systems and digital solutions, Roche Diabetes Care unites with its partners to create patient-centred value. By building and collaborating in an open ecosystem, connecting devices and digital solutions as well as contextualising relevant data points, Roche Diabetes Care enables deeper insights and a better understanding of the disease, leading to personalised and effective therapy adjustments. For better outcomes and true relief.
Since 2017, mySugr, one of the most popular diabetes management apps, is part of Roche Diabetes Care.
For more information, please visit www.rochediabetes.com, www.accu-chek.com and www.mysugr.com.





