Admaius Capital Partners With Egyptian Medicated-cosmetics Business Parkville

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Admaius Capital Partners With Egyptian Medicated-cosmetics Business Parkville
Admaius Capital Partners With Egyptian Medicated-cosmetics Business Parkville

Admaius Capital Partners (“Admaius”), an Africa focused private equity investor operating across several growth markets, today announced a strategic partnership with Parkville Holding Company B.V. (“Parkville” or the ‘Company’), a leading healthcare and wellness company in Egypt operating across several high-growth sub-segments.

Admaius’ support will enable the Company to expand regionally, leveraging its existing brands, strong pipeline, and Admaius’ extensive network.

Enabling Parkville’s continued growth aligns with Admaius’ investment strategy for Africa of finding opportunities in high impact sectors that are the drivers of economic and social progress, including digital infrastructure, financial services, FMCG, healthcare, and education.

The consumer healthcare market in Egypt, is characterised by strong and resilient demand growth underpinned by increasing consumer product awareness and evolving patterns of consumption towards locally produced goods.

Parkville’s industry-leading medical marketing force has direct relationships with physicians, medical centres and pharmacies in Egypt, and has established a high degree of trust amongst the medical community in the quality and efficacy of its product portfolio.

Admaius Capital Partners was advised by Matouk Bassiouny. Zilla Capital acted as the sole financial advisor to Parkville Ltd and the Founders. Adsero acted as the legal advisor to Parkville Ltd and the Founders.

Commenting on the investment, Marlon Chigwende, the Managing Partner of Admaius, said: “This investment in Parkville is emblematic of Admaius’ investment strategy. Parkville is a very high-quality business, with skilled and entrepreneurial leadership, growing rapidly in one of Admaius’ key target sectors, with the potential for continued strong growth. As an impact aligned investor, we seek businesses able to deliver positive outcomes for key stakeholders including customers and employees. Through its portfolio of high-quality and affordable products Parkville is able to effectively serve the needs of its 80% female customer base.”

“As one of the largest markets in Africa, we continue to see interesting opportunities to back strong Egyptian entrepreneurs who wish to take their business to the next level.”

Dr. Sherif Bassiouny, Co-Founder of Parkville, said: “We are thrilled to welcome Admaius as a partner in our journey towards continued success and innovation. Their extensive experience and resources will undoubtedly help us launch new products to meet gaps in the market, develop our human capital and drive long-term value for our investors and stakeholders.

“With their support, we are confident that we will not only meet but exceed our expansion goals, enabling us to enhance our regional and international presence, reach new markets and amplify our impact in the MEA region.”