Terra Cube says it has embarked on a mission to unwrap joy and unleash taste sensations in over two million Lagos homes.
In a statement on Thursday, the brand said that through an innovative contact programme launched in 2024, the brand had been actively engaging consumers, sharing cooking experiences in reaching thousands of Lagos households.
The statement added that central to this activation was the opportunity for consumers to have an immersive brand experience in the world of Terra Cube, “experiencing firsthand the quality and versatility of the Terra Seasoning Cube varieties.”
“As part of the campaign, a community cooking competition was organized in Lagos State Communities, where enthusiastic home cooks displayed their culinary skills using Terra Cube products. It was an exciting experience for the brand and consumers, the brimming enthusiasm, and friendly competitive environment made consumers connected to the brand on a deeper level it also allowed participants to explore the endless possibilities of seasoning with Terra Cube.” the statement read in part.
The Chief Marketing Officer, TGI Group, Probal Bhattacharya, expressed excitement about the program.
“We are thrilled to see the overwhelming response from consumers who have embraced Terra Cube as their go-to seasoning choice. The contact program has been instrumental in deepening our connection with our consumers and understanding their preferences better. We look forward to expanding this programme to other major communities in Nigeria” He said
Bhattacharya further emphasised the brand’s commitment to providing high-quality seasoning solutions to Nigerian households.
“At Terra Cube, we believe in enriching the culinary experiences of our consumers. Through initiatives like the contact program, we aim to connect with our consumers, learn from them and together bring about a positive transformation in their cooking experience,” he said.
One of the participants in the cooking competition held in Alapere, Lagos, Folashade Ajao, was quoted as saying, “The Terra contact program for me was a feast for the senses and celebration of flavor. I participated in the community cooking competition, and using Terra Cube elevated my dish to a completely new level,” Ajao concluded.
