- Driven by the belief that smartphones are the most important personal AI device, OPPO is bringing generative AI across all OPPO smartphone product lines as it pledges to make AI phones accessible to everyone.
- Alongside the development of its own AI capabilities, OPPO will collaborate with Google, MediaTek, Microsoft, and more partners across the industry to deliver enhanced AI phones experiences.
- OPPO is boosting productivity and creativity with generative AI and will bring full-stack transformation and ecosystem restructuring of AI phones, empowering users to fully utilize AI.
LONDON, UNITED KINGDOM – Media OutReach Newswire – 5 June 2024 – OPPO today unveiled its commitment to making AI phones accessible to everyone while pointing out the full-stack technological revolution and ecosystem restructuring of AI phones in the future. Further to this, OPPO also shared a glimpse of the smarter and more convenient life set to arrive via AI phones with industry partners from Google, MediaTek, and IDC.
IDC’s latest research report “Time to Democratise the Impact of AI Tech” reinforces the significant potential of this market. According to IDC, shipments for AI phones in the sub-US$1000 segment are expected to grow by 250% in 2024, reaching 35 million units. Generative AI is increasingly entering everyday life via phones, enhancing experiences across entertainment, mobile officing, and more.
Driving the accessibility of AI Phones through innovation and collaboration
Over the past decade, OPPO has filed over 5,000 patents related to AI inventions, of which approximately 70% are specifically related to AI imaging. Since 2020, OPPO has pioneered the development of its own Language Models and has been active in large vision models and multimodal technology. More importantly, OPPO is the first smartphone company to deploy an LLM with 7 billion parameters directly on the device. By its advancing of AI technologies, OPPO has rolled out over 100 generative AI features to its phones this year.
Alongside its own innovation, OPPO is working closely with other industry leaders to bring better AI phone experiences based on an on-device and cloud Hybrid AI Architecture. In partnership with Google, OPPO’s Reno12 series and the next-generation Find X Flagship will feature the Google Gemini family LLMs, bringing OPPO users even more innovative and convenient AI features such as AI Toolbox including AI Writer and AI Recording Summary features. In collaboration with MediaTek, both parties are tuning chips to enhance chip storage and computational efficiency on future OPPO flagship models. And through its partnership with Microsoft, the next-generation OPPO phones will be equipped with Microsoft capabilities to bring a more efficient, accurate, and natural voice and text conversion experience and improved connectivity between desktop AI and phones.
At the panel discussion, OPPO invited industry experts including Susara van den Heever, Director of AI, Customer Engineering EMEA at Google Cloud, Philipp Ennen, Principal Research Manager of MediaTek, and Francisco Jeronimo, Vice President, Devices EMEA at IDC, to explore how AI phones will enable more people to benefit from AI.
With its determination to make AI Phones accessible to everyone, OPPO will continue to develop the optimal AI phone experiences through its own innovation and collaboration as it welcomes the arrival of the new AI phone era.
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About OPPO
OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.
