The Federal Competition and Consumer Protection Commission (FCCPC) has announced the debut of a ground-breaking television series intended at further restricting kids’ access to tobacco products, in the wake of the campaign’s successful launch. The series is called “Don’t Burn Their Future.”
The “Faith & Fortune” television series further affirms the Commission’s steadfast dedication to carrying out the NTCA’s requirements and preserving the health and wellbeing of young people throughout Nigeria. On Saturday, June 1, 2024, at 6 p.m., the TV series will premiere on DSTV Showcase Channel 151. The captivating 13-episode drama series with a gripping plot will air every Saturday at 6:00 p.m. and every Tuesday at 1:30 p.m.
According to Dr. Adamu Abdullahi, the FCCPC’s Ag. Executive Vice Chairman, “The FCCPC is committed to protecting our nation’s youths from the dangers of tobacco addiction, as mandated by the NTCA.”
“With this TV series, we aim to reach young people and older people who have a reasonable amount of influence on their young ones about the health risks associated with tobacco use and empower them to make healthy choices.” He went on, stressing the FCCPC’s responsibility for consumer protection.
The commission acknowledges that the use of tobacco by children is a serious public health concern and that creative solutions must be put in place quickly to address this urgent problem. The FCCPC wants to use the power of television to reach a wider audience and have meaningful conversations about the risks associated with underage tobacco use with viewers of all ages.
The TV show is imaginatively crafted to appeal to teens and young adults, and it does it with a cast of exceptional actors who deliver outstanding performances. The show will cover important topics such how addictive tobacco products are, how using tobacco products can have a detrimental impact on one’s health, and how to fight peer pressure to use tobacco products.
An important step has been taken in the FCCPC’s campaign to raise a generation free of tobacco use with the launch of this new TV show. The commission wants to empower people to make educated decisions about tobacco use by utilising the power of narrative and the media.
The series will provide information and support for people in need of help, while also shedding awareness on the detrimental consequences of tobacco use on adolescent bodies and minds through gripping storytelling, real-life testimonies, and expert insights. Programmes like the TV series produced by the FCCPC are essential in influencing public opinion and encouraging changes in tobacco-related behaviour. These initiatives support the overarching objective of lowering tobacco-related harm and creating healthier communities by increasing awareness and encouraging discussion. The FCCPC calls on people, families, schools, and legislators to work together to spread the word about the risks associated with tobacco use and keep a new generation from developing an addiction to the drug.
The FCCPC currently repeats its message to prevent minors from obtaining or using tobacco products through radio advertisements, TV commercials, and out-of-home advertisements. Additionally, the Commission established a toll-free number, 0800-000-2121, which Nigerians can use to report abuse, speak with an agent, or, in the event that they need assistance, speak with a counsellor.
The FCCPC’s commitment to tackling urgent public health issues and bringing about positive change for future generations is demonstrated by the debut of a TV series, which coincides with the commission’s ongoing efforts to safeguard consumers and advance fair competition.
