Pepsi Unveils New Logo, Virtual Identity, Conquers Lagos, Abuja

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Pepsi Unveils New Logo, Virtual Identity, Conquers Lagos, Abuja
Pepsi Unveils New Logo, Virtual Identity, Conquers Lagos, Abuja

Leading beverage company Pepsi has formally introduced its new visual identity and logo in Nigeria. This is a major step forward for the company and demonstrates its dedication to originality, innovation, and ongoing cultural relevance. The National Theatre in Lagos and the Abuja City Gate, two of Nigeria’s most identifiable monuments, were transformed into a mesmerising digital extravaganza by Pepsi to commemorate the launch.

The brand brought its new logo to life with the use of breathtaking digital animation, showing its iconic bottle emerge from the top of the Lagos monument and the City Gate welcoming the new label.

According to Marius Vorster, the PepsiCo West, East, and Central Africa (WECA) Marketing Director, “This brand refresh transcends not only a simple logo update but signifies the dawn of a new era for Pepsi.”

“Through the transformation of iconic landmarks and the creation of captivating virtual experiences, we are reaffirming our commitment to innovation, creativity, and fostering deep cultural connections,” he added.

Speaking on the iconic evolution of the brand, Norden Thurston, the Chief Marketing Officer of Seven-Up Bottling Company, remarked, “The visual identity refresh is coming at a pivotal time from brand Pepsi, as the new look strategically draws equity from Pepsi’s past whilst incorporating modern elements to create a new look that is unapologetically contemporary and undeniably Pepsi. This new look and colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme, whilst the new signature Pepsi pulse evokes the ‘ripple, pop and fizz’ of Pepsi-Cola – moving in time to the beat of the music, the roar of the crowd and the heartbeat of culture.”

Segun Ogunleye, General Manager of Marketing at Seven-Up Bottling Company, added “The new logo aims at dialing up brand distinction, deepening influence and appeal whilst further driving connection with our Naija consumers leveraging iconic landmarks such as the National Theatre, Lagos and the Abuja City Gate. As our customers and consumers interact with the new look at different touch points nationwide, we assure them of the same quality and refreshing experience.”

Pepsi is a contemporary brand with a rich history and legacy, and it is a prime example of a brand that has continually reinvented itself over the last 125 years. This drive to innovation and excellent refreshment has always helped Pepsi to remain Nigeria’s number-one cola and a consistent source of refreshment in people’s lives. The design also visually represents Pepsi’s significant relationship to pop culture, including music, lifestyle, and football.

Key Design Elements Include

● The Pepsi globe and wordmark are designed to fit into a variety of situations while emphasising the distinctive Pepsi logo.

● Electric blue and black are added to the modified colour scheme to give the traditional Pepsi colour scheme contrast, vigour, and a modern edge.

● A brand-new, visually striking label that champions the classic Pepsi emblem as a universally recognisable brand.

● A contemporary, unique typeface conveys the brand’s assurance and unreserved attitude.

● The iconic Pepsi pulse e\, a vital and enduring component of the Pepsi history, adds the beat and vigour of music.

Leading manufacturer Seven-Up Bottling Company Ltd. produces Pepsi in Nigeria in addition to other international brands like Mountain Dew, 7Up, Mirinda, Teem, Rockstar Energy Drink, Lipton Ice Tea, H2oh, and Aquafina premium drinking water.

Around the world, people enjoy PepsiCo products more than a billion times a day in more than 200 nations and territories. With a portfolio of complementary beverages and convenience foods that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and Soda Stream, PepsiCo produced more than $91 billion in net revenue in 2023. A vast array of pleasant meals and beverages, including some legendary brands with estimated yearly retail sales of more than $1 billion apiece, are part of PepsiCo’s product portfolio.