Airtel Changes Advertising And Media Agencies, Seeks To Improve Brand Awareness

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Airtel Changes Advertising And Media Agencies, Seeks To Improve Brand Awareness
Airtel Changes Advertising And Media Agencies, Seeks To Improve Brand Awareness

With effect from July 1, 2024, Airtel Nigeria has announced the recruitment of three marketing communications consultancy firms to work with its internal teams on brand communications.

This was disclosed in a statement, by Femi Adeniran, Director of Corporate Communications and CSR at Airtel Nigeria.

The company claims that the hire is intended to improve its communications and brand awareness in the Nigerian market.

Following the local news brand story, the statement partly reads, “Insight Publicis and The Hook were successful with their RFPs and have been appointed as advertising agencies, while Algorithm Media has been charged with the responsibility for media strategy, planning and buying, as well as digital marketing.

“MediaTrak Limited remains the media monitoring agency for Airtel Nigeria,” it closes.