Chinese Brands Dominate Phone Market In Nigeria As NCC Approves 2,257 Phones

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Chinese Brands Dominate Phone Market In Nigeria As NCC Approves 2,257 Phones
Chinese Brands Dominate Phone Market In Nigeria As NCC Approves 2,257 Phones

In the Nigerian market, the majority of permitted mobile phones are currently from the Chinese Transsion Group, which includes Tecno, Infinix, and iTel.

This is in line with the most recent information provided by the Nigerian Communications Commission (NCC), which showed that as of June 6, 2024, there were 2,257 authorised phones on the market.

The various brands and models of devices are those that the telecoms regulator has evaluated and determined to comply with the relevant type approval standards necessary for their sale to Nigerian consumers.

2,155 phones had been certified by the telecom authority as of December of last year. This indicates that thus far this year, mobile manufacturers have obtained certification for 102 new phone models.

Transsion Accounts For 26%

According to NCC data, Tecno, Infinix, and iTel are among the phone brands under Transsion Group that currently have 598 models authorised for sale in Nigeria. This amounts to 26 percent of all authorised phones available on the market.

Nokia, which HMD Global is marketing in Nigeria, ranked second in the market with 310 devices that are now authorised. Samsung comes in second with 231 mobile devices that have been approved and released into the market.

The national brand news discloses that other well-known companies on the market with over 40 authorised models are Vivo, Oppo, Xiaomi, Huawei, and Oppo.

Why Mobile Phones Are Subjected To Approval

Umar Danbatta, the approval of mobile devices for the market became necessary to tackle the menace of counterfeit phones being sold in the market. He noted that the list of approved phones published by the Commission allowed Nigerians to check if the phone they want to buy has been tested and approved for the market.

In order to combat the threat of counterfeit phones being offered in the market, Prof. Umar Danbatta, the former Executive Vice Chairman of the NCC, stated that mobile device approval for the market became imperative. He pointed out that Nigerians may verify whether the phone they wish to purchase has undergone testing and been given the all-clear to hit the market by consulting the Commission’s list of approved phones.

“The menace of counterfeit and substandard handsets has assumed a global dimension and requires a lot of education on the part of the consumers and collaboration with other government agencies to address it.

“Cases of influx and patronage of counterfeit handsets are more rampant in developing countries, such as Nigeria, where importers bring in substandard phones without recourse to the regulatory type-approval process aimed at certifying such devices as fit for the market,” he stated.

More Insights

As of March 2024, the nation had over 219 million active mobile subscribers, making it a potential market for global mobile makers. As a result, mobile phone makers are now flooding the nation.

The Nigerian Communications Act of 2003 gives the NCC the authority to create and enforce standards for all telecom equipment used in Nigeria, ensuring that it functions efficiently and safely in the country’s communications infrastructure. Thousands of unapproved phone brands are still being marketed nationwide, meanwhile, in spite of regulatory attempts.

Continuing, though the unauthorised phones are typically fraudulent or of lower quality, they sell more quickly than the certified ones because of their lower price.